Presented by Donna Hoffman —The Luxury Designer Who Built a 7-Figure Business (...and Helps You Do the Same!)
Ready to Take Back Control in Your Design Biz?
You didn’t start your design business to get steamrolled by clients.
 You started it to do exceptional work, be well-paid for your expertise, and grow something that lights you up—creatively and financially.
Tell me if any of this sounds familiar...
- Clients dictating your fees or mark-up
- Delays or detours clients introduce into your carefully mapped-out process
- Endless emails with furnishings links that don't even work in the design
- ​Projects going sideways—and profits getting squeezed
- ​That pit-in-your-stomach feeling that you're losing control
If that’s YOU, my savvy design CEO, then it’s time for...
A 60-minute masterclass PLUS bonus "tough convo" scripts that will change the way
you run your business (...and how you feel doing it).
"Thank you Donna for this presentation. So many nuggets the size of Gibraltar! I have had many coaching programs, but you speak my language and explain things so well, you are the coach I have been looking for."
- Lenore Spinelli
This isn’t just about your stress level.
It’s about the real money slipping through the cracks when clients are in control.
- $12,000 lost on a single small-project mishap
- ​$65k-$100k lost on midsize project mishaps
- ​$200k+ lost on large-scale job mishaps
Donna once lost $32,000 in profit on one project due to a client dictating fees and pushing timelines.
What changed?
She developed what is now known as the Client Control Formula—and turned everything around.
Donna’s PROVEN framework! The same method she used to...
- Land a $73,000 design fee...and 4X larger!
- ​Close $475,000 purchasing budgets and multi-7-figure budgets
- ​Sell furnishings at MSRP—no questions asked
- ​Build and maintain a consistent, high-earning 7-figure design firm
Now, she's teaching it to YOU!
"This masterclass was absolutely incredible! Donna left no stone unturned as she expertly covered how to navigate those tough conversations with clients, and even more importantly, how to prevent them from arising in the first place."
- Anne-Marie Klobe
Here's What You'll Learn:
- The 2 specific project phases where clients take control—and exactly how to prevent it
- ​The 5 rungs of client control that turn profit loss into profit gain
- ​3 strategies you’re probably using now—but using incorrectly
- ​2 powerful, unexpected shifts that no one else is talking about
- ​The step-by-step strategies to increase profits, set boundaries, and reduce stress—immediately
Let's Be Honest...
They don’t teach profit driving systems in design school:
- ​Shutting down the "Do you charge mark-up?" question
- ​Managing clients expertly.
- ​Eliminating unpaid scope creep.
- Confidently controlling every project.
But that’s exactly what this masterclass gives you.
Donna started her award-winning firm during the 2008 Great Recession—and she knows exactly what it takes to grow a profit-proud design business with clarity, confidence, and serious profit.
Her methods work.
And she teaches them in a way that makes sense for "creative brain" savvy interior business owners—like you.
The Client Control Formula is for YOU, if...
- You’re done letting clients take the wheel
- ​You want the confidence to lead your projects with clarity and strength
- ​You’re ready to stop losing money to timeline delays, fee disputes, and unpaid scope creep
- ​You want systems and tools that stop the problems before they even happen!
This Masterclass Isn’t Fluff.
It’s Real Business Transformation.
One hour. One formula. One massive shift in the way you run your business.
ABOUT DONNA HOFFMAN
I’m a Luxury Design Biz Owner and Leading Interior Design Coach who helps professional design biz owners, who have either been in business for 10 years or less or who bill less than $500,000/yr, to master the art of building and scaling a highly-profitable and successful design business, particularly as a Creative or Sensitive human.
After 20 years spent building-and-running a 7-figure, multi-award winning luxury interior design business, I’ve learned exactly the real, in the trenches, struggle as a Creative or Sensitive (or Empath) who tend to be on the hesitant side when it comes to kick a$$ business: signing better clients, naming higher fees, having confident money conversations, selling like a pro, managing client demands after the contract is signed, and managing your own business like a CEO!
Over time, I discovered how to create a hugely successful design biz that is highly-profitable and sought-after, allowing me the space to focus on the emotionally fulfilling work I love, without the fear, procrastination or burn out that I see too many designers face. And, I started my business during the Great 2008 Recession!
My process model works. It works not just for me, but for the designers I coach to hit their highest success. I'm ready to do the same for you.
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